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Sombra de Cacao

Sombra de Cacao is a project initiated by the University of South Florida’s College of Public Health and Buena Fe. It is an Ecuadorian-chocolate company, releasing a dark chocolate bar for the USF community. 

Its goal is to raise funds for the College of Public Health and invest in initiatives in Latin America. 

The Mission

The goal is to create a campaign for this new chocolate bar that aims to be released fall of 2023. This robust campaign includes:

  • Logos

  • Branding 

  • Media Plan + Social Media

  • Merchandise 

  • Packaging 

  • Promotional Opportunities

Logos

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In the shape of Ecuador

Brand Guide

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Social Media +

Media Plan

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Merchandise

Packaging 

FRONT .jpg
BACK .png
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Promotional Opportunties

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