Florida Department of Health

The Florida Department of Health oversees all health communications in the state and aims to prevent illnesses, protect, and prepare citizens in the state of Florida.

Drowning is the top cause of death for children under the age of 5 in Florida.

The USF College of Public Health was also our client in campaign, working as liaisons for the FDOH.

The Mission

The goal is to create an influential campaign which saves lives. Drowning is a leading cause of death in Florida for children, so this campaign needed to be impactful, highlighting what can be done to stay safe.

This campaign not only went to Floridian families to see, but to the industry, like pool services and real estate agents.

We created a campaign:

Celebrate Water Safely

Highlighting how important water is to our lives, especially as Floridians.

We also wrote the creative brief, which is not shared publicly on this website.

We created a variety of collateral like: