top of page
Best-SITES-2021-Print-RGB.png

Best Workplaces for Commuters 

Best Workplaces for Commuters (BWC) is a national recognition program run by the USF Center for Urban Transportation Research (CUTR). It provides national recognition and resources to members that meet the National Standard of Excellence in providing commuter-friendly benefits. 

The Mission



The goal was to establish the BWC brand as recognizable by potential members nationwide, but with a slight focus on businesses in Florida. 

This included:

  • Social Media 

  • Brand Guidelines

  • Email Strategy

Social Media

Earth-Day.png
Mini-Testimonial-Post-2-1.png
BWC-Social-Promo-2.png


#BWCImpact

Set up a new social media campaign centered around highlighting the achievements and success stories of current members. Through a mix of social media posts, members — and potential members — are encouraged to make their impact. 

Brand Guidelines

BWC-Brand-Guidelines-1-1_Page_16.png

The SAGO team created a comprehensive brand guidelines complete with typeface, a color palette, graphic motifs and more. This helped maintain a consistent look and feel for the brand as well as helped establish its credibility. 

Visual and Technical Website Audit 

Website-Design-Mockups_Page_02-1.png
Website-Design-Mockups_Page_07-2.png

Suggested a total visual and UX/UI overhaul of the BWC website complete with mockups, detailed critiques and a technical and visual evaluation through Google analytics data. 

Email Strategy

Created a multi-part email strategy to stay engaged with current BWC members and create leads using a list of potential members that we generated. The email strategy includes graphics and resources as well as a call for testimonials that links back to the social media campaign. 

bottom of page